Staying on Track

Timeline of Final Project Milestones

Campaign Inspiration

www.adsoftheworld.com is a great source for all kinds of industry ads. These come from L'illa and Deichman which are clothing and footwear companies. What I love about these concepts is that they say so much with so little. For my campaign, less is going to be more. Quick message yet thought-provoking. 

Adapting to the Age of the Customer

Today businesses need to be customer-centered. The masses are the driving force for change and this is why this project wants to use to the maximum potential the teenage force that is very capable of producing change. In this case, change for the better because it is a project that will provide information to empower teens to make more informed buying choices. 

Source: Competitive Strategy in the Age of the Customer
Bernoff, Josh
06/06/2011

Why does Gen Y buy?

Great infographic on why these Gen-"Buyers" buy..

Teens and the Economy

My campaign will be targeted towards teens. These interviews are great because it shows that teens hold a lot of purchasing power and are willing to buy all the time. However, they are unaware of the social problems that the brands they are shopping from have. 

Fair Wear Brands

The more I research the more I see how much www.fairwear.org is a great learning resource on transparency, compliance, and corporate social responsibility. An awesome thing is that it provides lists of brands and the kinds of audit processes they go through in order to be good citizen companies. I decided to click on ACNE brand and check out their "Social Report 2010." The information given is amazing and shows their sourcing strategy among lots of other info.

http://www.fairwear.org/ul/cms/fck-uploaded/documents/companies/Acne/acnesocialreport2010.pdf