Right now I am working on my M.A. Final project. I began with one topic and as research goes, it takes you to different avenues. I began with the Brazilian country campaign on branding Brazilian domestic products to attract foreign companies and wholesalers. Then I decided to tweak it and change it to Made in USA and lastly I decided to do a cause marketing campaign for the real "Slaves to Fashion." A campaign directed to shopping with a social conscience directed to tweens and teens. As of now I am gathering research and seeing where it will take me since I need to have a thesis statement pretty soon. Time is of the essence.
The aim of the campaign is to be conceptual and different. Something easy to understand yet thought-provoking. The creative part is definitely the most exciting and finding inspiration won't be an issue. The more research I do the more I find great campaigns on fashion social issues, I want mine to be different however and relate to the young high school audience.
The great thing about these links is that they inspire me to explore different avenues and narrowing down my project
Some Links I've found to be useful are:
http://www.cottoncampaign.org/
http://socialalterations.com/
http://www.fashioninganethicalindustry.org/static/sewingmachine.html
http://www.thinklifecycle.com/why.html
http://www.loveandthrift.com/
http://www.theecologist.org/how_to_make_a_difference/campaigning_the_basics/1115617/take_action_five_campaigns_to_make_fashion_more_fair.html
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